About UsContact

An Introduction

Command & Control

For decades Command and Control has been the favoured method of management

... and it’s proven to be successful in its own rights. But like most things, evolution needs to happen.
The drawbacks of C&C are becoming more apparent as society and technology rapidly changes. An emphasis on strict processes and supervision feels out of touch with modern practices, and ultimately invests power in the wrong places.

A traditional hierarchical model promotes regulation via statistics and essentially restricts the freedom of employees, which is reflected in employee motivation and quality of work.

Modern humans have rapidly changed the way they work and live. Companies need to change the way they work to match this.

Company Culture

In the 21st century many companies have figured out a better way

Companies like AirBnB, Zappos, Futurice, Shopify & HubSpot (that’s some pretty recognisable names) are pioneering a new way of thinking, and that is the key to their ongoing success.
The common connection is company culture. Not just the work environment itself, but the priority given to the cultural aspects of the companies.
The investment in a framework that’s based upon organisation wide values is proving time and time again to be the root cause of success, resulting in dedicated and passionate work, happy employees and therefore, happy customers.

"Hire great people and give them freedom to be awesome.”

Andrew Mason

Founder, GroupOn

"Culture eats strategy for breakfast”

Peter Drucker

Father of Management Thinking

"Culture is the magic start-up ingredient.”

Colin Angle

Co-Founder, iRobot

"The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing.”

Brian Chesky

Co-Founder & CEO, AirBnB

"Determine what behaviors and beliefs you value as a company, and have everyone live true to them. These behaviors and beliefs should be so essential to your core.”

Brittany Forsyth

SVP of HR, Shopify

"Our whole belief is that if you get the culture right, most of the other stuff like delivering great customer service or building a long-term enduring brand will just happen naturally on its own.”

Tony Hsieh

CEO, Zappos

Who We are

We are cultural adventurers, inspired by modern practices and motivated by sharing our quest and what we’ve learnt on our journey. Simply put, we are passionate about growing organisations and the people within them. Oh, we also play Mario Kart on lunch breaks.

Adrian Wilcock

Project Lead

“Happy employees make happy customers.”

Niko Jääskeläinen


“Strong culture is created by having a trusted feedback cycle.”

Vlad Bondarenko


“Culture is how we work together as a company.”

Visit Us

Kampinkuja 2
00100 Helsinki

Contact Us



If you'd like to discuss any aspects of company culture don't hesitate to drop us a line:

CultureCraft · 2019